Insurance with Richard
Guided health insurance comparison platform that helps people choose the right plan with clarity and confidence.
Category:
Web / Insurance
Project overview
Insurance with Richard is a consumer-focused platform designed to help individuals understand and compare health insurance plans with ease. The experience simplifies a typically confusing process through clear explanations, transparent plan comparisons and personalized guidance. The goal was to create a trustworthy, approachable and frustration-free environment that empowers people to make informed healthcare decisions.
Our approach
We built a visual and narrative experience rooted in friendliness and reassurance. Through illustrated characters, conversational content and simplified workflows, the platform reduces the intimidation often associated with health insurance. The interface guides users through clear steps—from learning the basics to receiving a quick quote—while maintaining transparency at every stage.
Our priorities included
• Creating a friendly, approachable visual identity through custom illustrations.
• Designing simple comparison flows that highlight coverage, price and value.
• Reducing cognitive load with clear explanations and intuitive navigation.
• Supporting users with personalized guidance and direct communication options.
• Ensuring trust through transparent pricing, provider logos and clear next steps.
Key challenges & solutions
Challenge: Health insurance is typically overwhelming and filled with jargon.
Solution: A conversational tone, simplified explanations and visual storytelling that make the process feel welcoming.
Challenge: Building trust quickly in a highly competitive industry.
Solution: Clear provider partnerships, transparent comparisons and a friendly character-driven brand voice.
Challenge: Guiding users with diverse needs through the same funnel.
Solution: Step-by-step flows that adapt to different coverage requirements and decision stages.
